We are so excited to share our latest brand build of one of the most delicious projects we have worked on. Nestled at the foot of the picturesque Catskills Mountains in upstate New York, Bovina Valley Farms is a family-owned farm dedicated to good food, good practices and good people. Bovina Valley Farms is a sustainable producer of handmade, artisanal organic cheese, meats and maple syrup.
Starting with a deep dive into industry and competitive research, SCG Creative formulated a roadmap to help Bovina Valley Farms find its voice, reach new customers and expand its market reach. We crafted the farm's brand voice, value propositions and unique selling points which ultimately culminated in the tagline "An Upstate of Mind."
Repositioning Bovina Valley Farms to appeal to high end chefs and consumers who value ethical farming practices, we built a visual identity that pays homage to traditional small family farms in a modern style. We created a robust e-commerce website and revitalized the packaging design of the products.
Projects: Branding, Research, Strategy, Positioning, Visual Identity, Web Design + Development, Packaging Design