TSCA is a private graduate school in New York City established in 1979. It is considered among the world’s most prestigious schools for acupuncture and integrative medical studies.
Tri-State has trained nearly 1000 acupuncturists, and is considered one of the best acupuncture schools in America. Located in New York City, the college offers a dynamic, hands-on education in acupuncture, Chinese herbology, and related acupuncture modalities. The college is committed to providing a diverse education that honors both classical traditions and modern approaches in the training of acupuncturists.
Over the course of the last year, SCG helped TSCA bring the quality of their education into their brand through our full "Brand DX" process. We sat down with students and faculty to assess their needs throughout the process, continuously iterating and improving with their feedback.
We also helped them develop their new tagline and descriptor:
Three Styles in Three Years.
The World of Acupuncture at Your Fingertips.
The result is a new and improved brand and online presence rooted in their core institutional values.