TSCA Rebrand, Strategy, Positioning & Website Launch

TSCA is a private graduate school in New York City established in 1979. It is considered among the world’s most prestigious schools for acupuncture and integrative medical studies.

Tri-State has trained nearly 1000 acupuncturists, and is considered one of the best acupuncture schools in America. Located in New York City, the college offers a dynamic, hands-on education in acupuncture, Chinese herbology, and related acupuncture modalities. The college is committed to providing a diverse education that honors both classical traditions and modern approaches in the training of acupuncturists.


Over the course of the last year, SCG helped TSCA bring the quality of their education into their brand through our full "Brand DX" process. We sat down with students and faculty to assess their needs throughout the process, continuously iterating and improving with their feedback.

We also helped them develop their new tagline and descriptor:

Three Styles in Three Years.
The World of Acupuncture at Your Fingertips.

The result is a new and improved brand and online presence rooted in their core institutional values. 

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RWJ Barnabas Health Playbook Summary


This collaborative project was designed with Karen M. Proctor, founder and principal of Harbour Workshop LLC. Karen wrote several iterations of this Playbook summary for RWJ Barnabas Health in an effort to bring her strategy, which she built alongside leaders at Barnabas, to life.

This document, the practice playbook, serves a dual purpose. It lays out the design of RWJBarnabas Health's social impact and community investment practice, outlining the practice's structure and fundamental operational guidance. The document also offers a phased action strategy that serves as a resource to guide the practice's initiative planning, decision-making, and resource allocation.


The playbook provides:

  • A practice description framed as a business model.
  • Structural considerations for practice operations.
  • A practice theory of change and programming recommendations.

The playbook uses strategy frameworks shaped by research and widely shared recommendations from various sources including the World Health Organization, the Centers for Disease Control and Prevention's Healthy People 2020 initiative and the New Jersey Department of Health's Healthy New Jersey 2020 initiative.


A Brand New Brand in Just 3 Weeks - Post Acute Recovery Launch

Need a brand and a website built within 3 weeks? Come to SCG Creative - because we just did that. 

Post Acute Recovery (PAR) is a transformative, innovative behavioral healthcare network dedicated to a unique mission – helping individuals in recovery maintain their life in the real world as they rebuild healthy, self-directed lives.

The PAR cofounders recognized that something is missing in the existing continuum of care – an established network to manage addiction recovery for individuals striving to function and succeed in the real world. The PAR team made it their mission to improve the experiences of all those touched by the behavioral healthcare system - from clinicians to healthcare providers. They provide the most advanced resources to enable behavioral healthcare clinicians to do what they do best – provide dedicated care for individuals in recovery. The PAR Outpatient Network provides high standards of care, full support for providers and benefits for industry partners.

The SCG team worked hand-in-hand with the PAR team to collaborate and build up a brand that reflected their innovative voice within the healthcare industry. After a three week sprint, we delivered a logo design, visual identity, tagline, messaging, website, social media platforms, business cards and stationary.

Learn more at

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Bovina Valley Farms Brand Launch!

We are so excited to share our latest brand build of one of the most delicious projects we have worked on. Nestled at the foot of the picturesque Catskills Mountains in upstate New York, Bovina Valley Farms is a family-owned farm dedicated to good food, good practices and good people. Bovina Valley Farms is a sustainable producer of handmade, artisanal organic cheese, meats and maple syrup.

Starting with a deep dive into industry and competitive research, SCG Creative formulated a roadmap to help Bovina Valley Farms find its voice, reach new customers and expand its market reach. We crafted the farm's brand voice, value propositions and unique selling points which ultimately culminated in the tagline "An Upstate of Mind." 

Repositioning Bovina Valley Farms to appeal to high end chefs and consumers who value ethical farming practices, we built a visual identity that pays homage to traditional small family farms in a modern style. We created a robust e-commerce website and revitalized the packaging design of the products. 

Projects: Branding, Research, Strategy, Positioning, Visual Identity, Web Design + Development, Packaging Design


Klingenstein Center, Pathways Campaign

Klingenstein Center, Teachers College - Columbia University
Pathways Brochure, trifold & print ad

SCG made this series of brochures, trifolds and print advertisements for the Klingenstein Center, part of Teachers College at Columbia University. 

Our design team is ready to help develop and design your next print campaign. View more of our print projects or contact us to get the creative process started.