Professional Services

RWJ Barnabas Health Playbook Summary


This collaborative project was designed with Karen M. Proctor, founder and principal of Harbour Workshop LLC. Karen wrote several iterations of this Playbook summary for RWJ Barnabas Health in an effort to bring her strategy, which she built alongside leaders at Barnabas, to life.

This document, the practice playbook, serves a dual purpose. It lays out the design of RWJBarnabas Health's social impact and community investment practice, outlining the practice's structure and fundamental operational guidance. The document also offers a phased action strategy that serves as a resource to guide the practice's initiative planning, decision-making, and resource allocation.


The playbook provides:

  • A practice description framed as a business model.
  • Structural considerations for practice operations.
  • A practice theory of change and programming recommendations.

The playbook uses strategy frameworks shaped by research and widely shared recommendations from various sources including the World Health Organization, the Centers for Disease Control and Prevention's Healthy People 2020 initiative and the New Jersey Department of Health's Healthy New Jersey 2020 initiative.


Brand Launch: Stephanie Vanden Bos

We know things are a bit crazy right now. This is a very stressful time for a lot of our friends and families as a company run by first and second generation immigrants. 

So if you have concerns about work, career, family, the state of the world or just need someone to talk to, we highly recommend Stephanie A. Vanden Bos, LCSW

Her goal is to help you uncover your potential and lead a life that feels worth celebrating. If you're looking for additional support and guidance during difficult times or you're just ready to move in a new direction, Stephanie can help.

We worked diligently side by side with Stephanie all along her branding process and we couldn't be happier with the results. With her continued feedback, our team here at SCG | Siddharth Creative Group put together her new logo, business cards, color palette and website.

Check our her mobile responsive website below at

If you're considering growing your business this year, we’d like to be part of your brand’s new year’s resolution.

Typically, brands and websites take about 2-3 months to design, produce, and launch. And more importantly, your business will be positioned for growth in 2017.


Todd Bialous, founder and principal of Bialous Law, came to SCG Creative because his law firm's digital presence did not match its physical, offline brand.

We created a strategy to reposition Bialous Law as the anti-lawyer. Our designers crafted a visual identity and website that spoke to the law firm's values of compassion, personalized interactions, transparency in communication and of setting things right. At the forefront of this new website design is the "Listen • Explain • Restore" process that every client can expect with their Bialous Law experience. 

For this project we designed and developed the website, created a visual identity and produced a photo/video shoot. 

See the website design at Check back for an update on the videoshoot!

Dr. Contreras Website Launch

Dr. Contreras is more than a cardiologist. She is a friend, confidant, motivator, community leader and role model.

Her work spans into preventative care, community outreach, scholarly publications and television appearances. As the scope of her cardiovascular work was expanding, she recognized the need for creating a personal brand and a digital presence. 

We worked with Dr. Contreras to create a professional website that expressed her vision for uplifting cardiovascular health, especially among hispanic communities. This one-page landing page is easy to navigate, highlights her unique skills and is a reflection of her vibrant personality.


SCG's in-house photographer Roopa Bhopale captured portraits and lifestyle shots for the website as well.

Project: Website Design + Development, Photography launch Launch

We are excited to announce the launch of! As an inspiring executive coach, Ora engages with her audience through a weekly video blog series which we wanted to showcase on her homepage. This strategy of featuring updated content on the homepage with clear call to actions encourages users to visit Ora's website frequently and engage.

Inspired by Ora's beautiful new website? Contact us to get the ball rolling on your own.