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RWJ Barnabas Health Playbook Summary


This collaborative project was designed with Karen M. Proctor, founder and principal of Harbour Workshop LLC. Karen wrote several iterations of this Playbook summary for RWJ Barnabas Health in an effort to bring her strategy, which she built alongside leaders at Barnabas, to life.

This document, the practice playbook, serves a dual purpose. It lays out the design of RWJBarnabas Health's social impact and community investment practice, outlining the practice's structure and fundamental operational guidance. The document also offers a phased action strategy that serves as a resource to guide the practice's initiative planning, decision-making, and resource allocation.


The playbook provides:

  • A practice description framed as a business model.
  • Structural considerations for practice operations.
  • A practice theory of change and programming recommendations.

The playbook uses strategy frameworks shaped by research and widely shared recommendations from various sources including the World Health Organization, the Centers for Disease Control and Prevention's Healthy People 2020 initiative and the New Jersey Department of Health's Healthy New Jersey 2020 initiative.