Indiepay started to see their accounting software sales stagnate. They partnered with SCG for a full discovery, messaging and identity creation. We revitalize all aspects of their brand with ultimate goal of helping Indiepay reach new customers that were normally out of reach. The goal was to build substantial awareness so that they were no longer perceive as solution for small independent film and television producers, but rather the leading production accounting software for all productions. Social media, trade shows and localized industry events were part of the awareness campaign that helped Indiepay solidify new sales.