O'Toole Ewald has been appraising art since 1932. They initially approached us to redesign their logo. The project evolved into a website and conventionally printed stationary system. OTE needed to change their perception from being small and founder driven to being a larger team of dedicated experts. With our solution, the new visual identity system married OTE's original old-world charm with clean, modern design. The new website was designed to highlight the beauty of the art while simultaneously engaging users with clear content and calls to action. OTE's new site became an effective marketing tool. Since launch, OTE has seen increased site visits, longer time spent on pages and a rise in website generated inquires.