SCG Creative launch Laurie's Gilmore website & new branding

Designated amongst REAL Trends America’s Best Real Estate Agents, Laurie Gilmore is a top-selling broker who has earned a sterling reputation for her discreet and loyal client care and has built her business on consistent referrals and long-term client relationships.

We worked closely with the Laurie Gilmore to come up with a logo, business cards, brand identity and website that worked with her needs.


We’ve launched the website in 5 weeks, working with Laurie we designed the wireframes for the purpose of arranging elements to best accomplish a better user experience.


The website was designed respecting the Compass brand guidelines matching Laurie’s visual identity with their look and feel.

The result is a beautiful easy to use mobile responsive website with international appeal.

Video: Happy New Year 2018

It's that time of year where everyone shakes off the old cobwebs and starts with a fresh slate. That means, if your company is thinking of embarking on any new marketing initiatives, its time to get started.

We’d like to be part of your brand’s new year’s resolution.

Typically, brands and websites take about 2-3 months to design, produce, and launch. And more importantly, your business will be positioned for growth in 2018.

So how do you know if your business needs a new brand or website?

If you answer yes to one of the following, your company may be due for a change:

  • Our sales growth has stalled.
  • Our market share has shrunk.
  • It’s our 10 year anniversary.
  • Our website is over 3 years old.
  • Our website doesn't look good on a phone.
  • People tell us that our logo is dated.
  • Our marketing materials are stale.
  • We just got funding.
  • We have new leadership/management.

If you want a breakthrough year in 2018, it starts by working with us today.

Interested? Let's talk.

and of course,

Happy New Year!
- The SCG Team

Flatiron Family Medical Branding, Website & Membership CRM

Flatiron Family Medical Branding, Website & Membership CRM

Founded by Dr. Pamela Hops and Dr. Sapna Chaudhary, Flatiron Family Medical is centered on an integrative approach to medicine—the idea of treating the whole you. We partner with every patient to understand and address the full range of physical, emotional, social and environmental influences that can affect your health.

TSCA Rebrand, Strategy, Positioning & Website Launch

TSCA is a private graduate school in New York City established in 1979. It is considered among the world’s most prestigious schools for acupuncture and integrative medical studies.

Tri-State has trained nearly 1000 acupuncturists, and is considered one of the best acupuncture schools in America. Located in New York City, the college offers a dynamic, hands-on education in acupuncture, Chinese herbology, and related acupuncture modalities. The college is committed to providing a diverse education that honors both classical traditions and modern approaches in the training of acupuncturists.


Over the course of the last year, SCG helped TSCA bring the quality of their education into their brand through our full "Brand DX" process. We sat down with students and faculty to assess their needs throughout the process, continuously iterating and improving with their feedback.

We also helped them develop their new tagline and descriptor:

Three Styles in Three Years.
The World of Acupuncture at Your Fingertips.

The result is a new and improved brand and online presence rooted in their core institutional values. 

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Whalen Construction Logo & Website

Whalen Construction, Inc. is a full-service General Contracting and Construction Management firm.


Whalen Construction, Inc. was founded in 1999 to bring the vision of owner John Whalen to the New York City metropolitan area. That vision, to provide unrivalled client focused service within the General Contracting / Construction realm, has been refined for over 30 years to become the pinnacle professional experience in the field.  


We specialize in commercial interior spaces, whether office, retail, hospitality or institutional. From maintenance and renovations, through state of the art finishes and infrastructure, our team of highly skilled personnel provides the distinguished level of commitment, through every stage of the process, that keeps our clients coming back for more.

RWJ Barnabas Health Playbook Summary


This collaborative project was designed with Karen M. Proctor, founder and principal of Harbour Workshop LLC. Karen wrote several iterations of this Playbook summary for RWJ Barnabas Health in an effort to bring her strategy, which she built alongside leaders at Barnabas, to life.

This document, the practice playbook, serves a dual purpose. It lays out the design of RWJBarnabas Health's social impact and community investment practice, outlining the practice's structure and fundamental operational guidance. The document also offers a phased action strategy that serves as a resource to guide the practice's initiative planning, decision-making, and resource allocation.


The playbook provides:

  • A practice description framed as a business model.
  • Structural considerations for practice operations.
  • A practice theory of change and programming recommendations.

The playbook uses strategy frameworks shaped by research and widely shared recommendations from various sources including the World Health Organization, the Centers for Disease Control and Prevention's Healthy People 2020 initiative and the New Jersey Department of Health's Healthy New Jersey 2020 initiative.




The attorneys of Ullman, Shapiro & Ullman, LLP combine a close focus on food, drug, and cosmetic law. Additionally, we have a long track record of successful litigation in civil trials and administrative enforcement proceedings.

Brand Launch: Stephanie Vanden Bos

We know things are a bit crazy right now. This is a very stressful time for a lot of our friends and families as a company run by first and second generation immigrants. 

So if you have concerns about work, career, family, the state of the world or just need someone to talk to, we highly recommend Stephanie A. Vanden Bos, LCSW

Her goal is to help you uncover your potential and lead a life that feels worth celebrating. If you're looking for additional support and guidance during difficult times or you're just ready to move in a new direction, Stephanie can help.

We worked diligently side by side with Stephanie all along her branding process and we couldn't be happier with the results. With her continued feedback, our team here at SCG | Siddharth Creative Group put together her new logo, business cards, color palette and website.

Check our her mobile responsive website below at

If you're considering growing your business this year, we’d like to be part of your brand’s new year’s resolution.

Typically, brands and websites take about 2-3 months to design, produce, and launch. And more importantly, your business will be positioned for growth in 2017.

SCG wins 2 Creative Awards for Read Play Love Guyana PSA

SCG Creative wins a 2016 Platinum MarCom Awards for Read Play Love Guyana in the category of PSA Campaigns and a 2016 Gold MarCom Award in the category of Integrated Campaigns.

MarCom Awards today announced winners in the 2016 creative competition for marketing and communication professionals. There were 6500 entries from throughout the United States, Canada and 17 other countries.  Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Read the Press Release >

"This would not be possible without the patience, passion and vision from our client project champion Early Childhood Education Technical Director Quenita Walrond. I am grateful for working with such a dedicated talented team. Special thanks to my Partner and Creative Director Aruna Naimji Hekinian, Art Director Roopa Bhopale, Art Director Leo Lemos, Project Managers Michael Oddo and Kyle Calian, Photo/Video Director Aram Hekinian and our many supporting friends, family and partners. And of course thanks to the great people of Guyana (The world's best kept secret). Congratulations to everyone!"  -Rahul SIddharth, Managing Director

Read Play Love Launch Party

Some fun moments from the Read Play Love Launch party in Guyana. 

Aruna Naimji, Vice President Sydney Allicock, Quenita Walrond, Rahul Siddharth

Aruna Naimji, Vice President Sydney Allicock, Quenita Walrond, Rahul Siddharth

Vice President Mr. Sydney Allicock & Rahul Siddharth

Vice President Mr. Sydney Allicock & Rahul Siddharth

First Lady Sandra Granger & Rahul Siddharth

First Lady Sandra Granger & Rahul Siddharth

The Creative is on Display

The Creative is on Display

The Presentation

The Presentation

Aruna Naimji, Travis Dowlin, Rahul Siddharth

Aruna Naimji, Travis Dowlin, Rahul Siddharth

SCG Creative Partners Aruna Naimji & Rahul Siddharth

SCG Creative Partners Aruna Naimji & Rahul Siddharth